About us

Meet RARE – because you’re not just another one.

We’re here to remind you that fashion isn’t just about trends – it’s about presence.
RARE is a swimwear brand born from the desire to create something different. Something that feels.
Proudly founded in Israel, RARE is a true blue-and-white brand created by two young women from Eilat – inspired by the sea, design, and unapologetic style.
We don’t compromise on cuts, on quality, or on style – and neither should you.
Every piece we design is made to flatter, to empower, and to make you feel exactly how you’re meant to feel: strong, sexy, unique.
RARE isn’t just another swimsuit in your closet – it’s a choice. A choice to be bold. To be different. To be rare.