OUT NOW!!

RARE

MEET RARE

RARE is an Israeli swimwear brand founded by two women from Eilat, inspired by the sea, bold design, and unapologetic style.

We create pieces that empower with flattering cuts, premium quality, and a whole lot of attitude.

RARE isn’t just a swimsuit – it’s a choice.
To stand out.
To feel confident
To be rare.

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RARE ISN’T JUST A BRAND. IT’S A FEELING.

Born under the sun and made to stand out, RARE is for those who dare to be bold, wild, and unapologetically themselves.

Every cut, every print, every stitch crafted to make you feel seen, and unforgettable.

Because you were never meant to blend in.

#RARE